Dr. Martin Böckle
Lead Strategic Designer
Martin has a strong focus on designing human-centered digital experiences within several practice areas of BCG Platinion solving strategic design challenges through the application of qualitative and quantitative research. He is a strong advocate for behavioral design concepts like gamification to create engaging and more meaningful end-user experiences. He also contributes to the emerging research stream of human-centered artificial intelligence by investigating design principles for the enablement of trust and focuses on topics such as design due diligence (DDD) and data-driven UX.
Sophia supports clients from various industries with regards to IT and digital strategies, large-scale digital transformations, and AI/ML initiatives, ranging from process automation to data-driven analytics. She is co-lead of BCG Platinon’s Smart Automation Chapter and involved in the Agile Chapter. Sophia has a strong passion for utilizing alternative working methods as well as user-centric design approaches, such as design thinking, to find creative solutions to complex problems and to foster collaborative working models with her clients.
Dr.-Ing. Nico Roedder
Nico supports clients in large-scale digital transformation initiatives. He has supported clients from different industries with IT and digital strategy formulation and design of data-driven products and platforms. With a background in quantitative decision support systems and machine learning, Nico specializes in data and digital platforms, and advanced analytics workflows. He has profound experience in operationalizing data-driven solutions in the fields of financial forecasting, workforce and predictive analytics. Nico is part of the Energy practice area and BCG Platinion’s Smart Automation and Enterprise Architecture Chapters.