BCG Acquires Design Consultancy AllofUs to Expand Design Capabilities


New Acquisition Will Further Enhance Boston Consulting Group’s Capabilities in Digital Products and Services.

LONDON, October 17, 2019 — Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced today that it has acquired AllofUs, a leading design consultancy based in London. The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular. 


“We continue to expand our digital service offerings to deliver clients’ ambitious transformation and growth agendas,” said Karalee Close, the global leader of BCG’s Technology Advantage practice. “With this acquisition, we are further enhancing our ability to bring top-notch digital design capabilities to our clients while welcoming incredible talent to our team—enabling us to continue to deliver even greater value and impact for our clients.” 


“Our clients are demanding high-value design and engineering capability, which we are catalyzing in Europe with AllofUs,” added Sherif Choudhry, BCG Platinion’s managing director for digital products and services. 


Since its founding in 2003, AllofUs has been at the cutting edge of digital innovation and service design, carving a niche for itself in a highly competitive environment. Its list of past and present prominent clients, including firms such as Sky, Microsoft, Samsung, Ikea, Google, Facebook, and Yale University, is a further testament to the consultancy’s capabilities. 


“Our capabilities in design thinking, coupled with BCG’s strength in business strategy, ensure that we are bringing to market an offering that can deliver value and impact for our clients at the highest level,” said Phil Gerrard, an AllofUs founding partner and the company’s CEO. 


The AllofUs team will become part of BCG Platinion, which is an integrated part of DigitalBCG offering deep technology capabilities around design, engineering, architecture, and data and analytics, among other areas. AllofUs founders Phil Gerrard and Orlando Mathias will join Platinion’s leadership group. 


BCG’s acquisition of AllofUs follows its earlier acquisition, in July 2017, of MAYA, a digital design and innovation company based in Pittsburgh. Both acquisitions reflect the substantial growth of BCG’s digital activities supporting design and innovation and complement BCG’s Digital Ventures and Gamma teams. 

About AllofUs 


AllofUs is one of the UK’s most established experience design & innovation practices, operating from its studios in London & San Francisco. Over the last 16 years, they have built a global reputation for helping blue-chip corporations and disruptive start-ups invent and scale breakthrough products and propositions. 


Founded in 2003, AllofUs was one of a handful of companies that helped bring product and human-centred design methods to the digital world. They also developed a unique reputation for developing physical/digital experiences. 


Historically they have used their Design methodology to help clients like Sky, Microsoft, Samsung and Ikea develop category-defining propositions including Sky on Demand, Microsoft’s Kinect and, more recently, collaborations with Google, Facebook and Design-led Transformation initiatives with Doddle, Taylors of Harrogate and Yale University. 



About Boston Consulting Group 


Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. 


To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.