Human-centered design was the driving element throughout the design process, ensuring a business model that was both scalable and results-driven as we designed an end-to-end experience for an uncharted ecommerce consumer journey. We began by evaluating existing IT platforms and information architecture. From these platforms, we built and implemented a custom approach to transfer new data elements and information to fulfillment and manufacturing systems, ultimately enabling users to send custom designs from their computer or mobile device to a digital manufacturing line.
First B2C campaign
We helped Mondelez develop and test a new, direct to consumer revenue stream—an area of opportunity Mondelez had never before explored. Our role in Colorfilled helped Mondelez pioneer the direct-to-consumer platform and establish its brand as a fearless industry leader.
We created proprietary methods for handling order-level attributes for mass personalization of goods including data architecture.