BCG Platinion Strategic Design


AI has become a real design challenge

Artificial intelligence (AI) solutions are becoming more and more commonplace.


While the opportunities for AI solutions across almost all application domains are enormous, their design can create additional challenges. As most end users have difficulties comprehending AI in all its aspects, there is a potential limit their operationalization.


New AI initiatives need to adopt a user-centered approach by creating trust, fostering the understanding of capabilities and limitations, as well ensuring transparency and an openness for feedback.


The issue businesses are facing is often referred to as the “black-box problem”. End users lack understanding of specific workings of a complex AI solution, leading to questions such as “Why did you do this?”, “Why is this the result?” or “Why is this and not that the conclusion?”.

Continuously providing answers to these questions is especially important for applications supporting critical decision-making processes.


With a structured approach to Strategic Design and Explainable AI (XAI), BCG Platinion helps you in establishing innovative and value-creating AI solutions for your business.

Dr. Martin Böckle

Lead Strategic Designer
London, United Kingdom

Martin has a strong focus on designing human-centered digital experiences within the practice areas of BCG Platinion solving strategic design challenges through the application of qualitative and quantitative research. He is a strong advocate for behavioral design concepts like gamification and contributes to the emerging research stream of human-centered artificial intelligence (HCAI). Furthermore, he focuses on other topics such as design due diligence (DDD), design leadership and design strategy for Metaverse applications.

Sophia Maier

Copenhagen, Denmark

Sophia supports clients from various industries with regards to IT and digital strategies, large-scale digital transformations, and AI/ML initiatives, ranging from process automation to data-driven analytics. She is co-lead of BCG Platinon’s Smart Automation Chapter and involved in the Agile Chapter. Sophia has a strong passion for utilizing alternative working methods as well as user-centric design approaches, such as design thinking, to find creative solutions to complex problems and to foster collaborative working models with her clients.

Dr.-Ing. Nico Roedder

Frankfurt, Germany

Nico supports clients in large-scale digital transformation initiatives. He has supported clients from different industries with IT and digital strategy formulation and design of data-driven products and platforms. With a background in quantitative decision support systems and machine learning, Nico specializes in data and digital platforms, and advanced analytics workflows. He has profound experience in operationalizing data-driven solutions in the fields of financial forecasting, workforce and predictive analytics. Nico is part of the Energy practice area and BCG Platinion’s Smart Automation and Enterprise Architecture Chapters.