Driving Global Healthcare App Access and Vaccine Campaign Success

Building a state-of-the-art tool and User Experience to transform healthcare delivery

The Challenge

The client called on BCG Platinion to help them transform the capabilities of their vaccine distribution. Spurred on by the pressures of the COVID-19 pandemic, the client needed to accelerate user access to digital healthcare tools, but the solution needed to become more user-centric and provide a state-of-the-art experience.

 

The existing central platform provided a single point of entry for users to access healthcare services, but low to mid-income countries (LMICs) were struggling to cope with challenges when trying to accelerate COVID-19 vaccination campaigns.

This led to an urgent need for a system that enabled the planning of all required resources and materials, which could also keep track of the existing vaccine supply.

Working closely with the client engineering team, our experts facilitated the setup of the infrastructure with front and back-end components, before integrating the existing platform to ensure a consistent user experience.

 

The next step was the development of a cloud-based application to deliver the solution, using Azure infrastructure to host it.

 

At this point we were ready to outline the new solution’s capabilities and a vision for what it could achieve, before modelling user experiences and user flows based on four personas. To reach this point, we conducted four sprints, 30+ ideation workshops, six user testing sessions, and 10+ weekly client meetings.

The Approach

We embarked on a mission to apply Human-centered Design to develop the vaccine costing tool and deliver a web application.

 

To do this, our expert team defined key personas to understand user needs and designed and tested a dynamic, web-based front end.

 

Then they built a design system that made it easy to create new features and unify the design of all tools.

 

 

4
Sprints
30+
ideation workshops
6
user testing sessions
10+
weekly client working sessions

A Diverse Team of Experts

Our team included a dynamic range of talent and topic experts, providing end-to-end leadership for the project. Many in the group had deep healthcare sector experience, while others offered backgrounds in digital transformation and the development of digital products. We also brought design strategy experts to the table, as well as user-facing system and frontend professionals.

The Impact

BCG Platinion delivered a fully operational MVP ready for pilot rollout and user testing. The tool catered to four different user personas and provided a personalized experience to plan the COVID-19 vaccination campaign.

  • 1.

    Supported the saving of cost & wastage on expiring vaccinations & deliver them in the right geography at the right time in the right quantity through increased visibility and transparency for users globally.

     

     

  • 2.

    Removed siloed ways of vaccine planning globally & focus on specific issues & information through real time collaboration and client access to unified digital healthcare tools & data.

  • 3.

    Reduced the time needed to process supply costs and focus more on efficient & faster rollout of vaccines through which LMICs can accelerate COVID-19 vaccination campaigns.

  • 4.

    Enabled the integration with partner platforms through a first version of costing tool with shared URL and login to offer a more holistic solution.

    Looking Into the Future

    The enhanced version of the provided tool is more responsive to national requirements and access gaps, enabling countries to address technical, operational, and financial challenges with a demand-driven approach.

     

    It will also provide valuable, actionable data down to the local level via a real-time tracker and offer guidance on maintaining essential health services. Greater visibility will also be achieved in future thanks to the updated version of the tool, with improved links between regions and nations that will allow them to share specific learnings.

    Looking further ahead, through iterative product enhancement the costing tool will be applicable to any disease, not just COVID-19. Once the tool is integrated into the marketplace, central access to all apps can be achieved, facilitating easy product development for partners.

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