E.ON is one of the largest energy suppliers on the European market. In Europe, the company serves around 52 million customers, 14 million of them in Germany. Its portfolio ranges from electricity and gas to energy-related customer solutions such as photovoltaics, energy storage, electromobility, and smart metering. The company’s goal is to supply sustainable energy and boost customer confidence in E.ON’s services. To reach this goal, E.ON has embarked on a digital journey that aims to establish global digital sales platforms by 2025 and a common technology platform by 2026. All processes—both in the energy grids and energy sales—must be digitalized and largely automated. In Germany, the journey towards the digital sales platform has already progressed greatly with our help.
E.ON: Unlocking Digital Transformation
A transformation of the traditional E.ON sales business was needed to succeed in the digitalization race.
Typical role models of business as “requestor” and IT as “service provider” are ineffective, inefficient and inappropriate in the digital world.
They cause misalignments, do not leverage the full potential of an integrated digital business, and do not meet customer needs.
BCG Platinion supports E.ON to develop a digital sales platform for the German energy market.
The vision was to setup the digital sales platform, to implement new products in the platform within short sprints, and to subsequently enable the platform for other national and regional E.ON brands.
The focus was on developing a state-of-the-art digital infrastructure and guide the agile transformation—a mind shift toward interdisciplinary ways of working.
The project has succeeded in rapidly stabilizing the digital sales platform and setting it up to facilitate future growth.
This is an outstanding chance to become greener."Chief Operating Officer
Looking into the future
Today, the customer is served with various digital offerings, and sales agents work with an easy-to-use platform for their tasks. Internally, the organizational structure and mindset changed and is now shaping the digital world.
The technical infrastructure of the digital sales platform is scalable, and the agile teams can implement future products and features with ease. Time-to-market is shortening; customers can close new contracts within less than 60 seconds. In the future, E.ON plans to add B2B core functionalities and to improve the customer journeys for other national brands as well.
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