Article

Personalisation excellence accelerates profits

COVID-19 has radically changed consumer behavior. Sales through Online channels have doubled since the first days of the COVID-19 pandemic. Find out more in this article.
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November 10, 2020
Est. reading time 7 minutes

Personalisation excellence accelerates profits

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BCG research shows online sales have doubled and click-and-collect services surged over 70% since COVID-19 began, transforming consumer behavior and increasing online spending by 20-40%. This whitepaper explores how manufacturers and distributors must adopt omnichannel strategies and personalization across the consumer value chain to thrive in this new digital era.

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