Encouraging the adoption for self-driving cars
The Challenge
A household brand in the automotive industry is pioneering the development of self-driving technology, but before it could move into the production of its first fully autonomous vehicle, the manufacturer needed to understand consumer sentiment and psychology towards self-driving cars. Our client turned to BCG Platinion to uncover their concerns which could be addressed through the design of its prototype.
The Approach
BCG Platinion adopted a human-centered design approach by identifying early adopters to unpack their expectations and mental models through user research that evaluated over 80 potential concepts with the test group. Based on the insights, BCG Platinion moved to rapidly design a prototype, building IoT devices into a foam board model of the car and testing ideas without the cost of high fidelity mock-ups. Summative testing revealed further improvements in usability that would help consumers embrace self-driving vehicles and make commuting and traveling in urban areas safer.
The Impact
- 8 MVP requirements for service design
- 25 critical customer features designed across 6 in-car channels
- 5 customer personas uncovered with distinct mobility requirements
Looking Into the Future
IoT and automation will continue to push the automotive industry to rethink the concept of mobility and transportation. Despite the progress, if manufacturers do not address customer anxiety over safety, the advent of self-driving cars will stall. By addressing customer concerns in the actual design of its vehicles, our client is in a poll position to win over customers in the race to dominate autonomous manufacturing.
More to Explore
Teaming Up For Disaster Mitigation
Everybody is feeling the impact of climate change on the environment – for instance, in the form of dramatic natural disasters in areas that were previously rarely affected. As such, a catastrophic natural disaster in the heart of a Europe has severe consequences, including loss of lives and livelihood. BCG and BCG Platinion were immediately on hand to enhance resilience in a European region hit by the worst catastrophe in its recent history. The team worked with passion and deliberation to develop a sustainable and resilient concept to better deal with similar situations in the future.
The Core & Beyond - A Tailor-Made Transformation
Replacing or keeping the legacy Core Banking System (CBS) is one of the most fundamental decisions for a financial institution to make. This strategic bet should be carefully evaluated, with three key aspects in mind: a clear view on the entire IT platform (wider than legacy CBS and its constraints), a strategic vision set within a specific time horizon, and the return on investment. For organizations with a burning platform, CBS replacement may be a necessity, but in many cases the real investment potential is located elsewhere – in areas such as data platforms, integration layers, portals, or process engines. This alternative approach leads to numerous non-trivial questions: Where does the value come from? Is legacy the real issue? Which areas to reinforce and in which order?
Setting up a Secure and Resilient IT Infrastructure in the Cloud
Everybody who considered Europe’s energy infrastructure as safe against attacks got an eye-opener when the Nord Stream 2 natural gas pipeline erupted on the Baltic seabed: It clearly is not as safe as previously thought. With the winter looming ahead, energy service providers have to assure the security and resilience of critical infrastructure. This is not only limited to physical buildings, but must also focus on IT, especially in the light of a rising number of cyberattacks. Especially for older IT infrastructure that is difficult to modernize, migration to the cloud has proven to be a solution, severely improving security and resilience, not only in the long-term, but also in the short-term.
