Tech Transformation in Europe

Organizations across Europe are adopting AI, but many face challenges in scaling solutions to unlock full value. The key? Investing not only in digital tools but, crucially, in people.
https://www.youtube-nocookie.com/embed/NAUWm_yjQ_s?si=LhWCnX0stAKnurU_

In this video, BCG experts Managing Director and Senior Partner Berry Diepeveen and Managing Director Nick Smaling dive into the challenges and opportunities businesses face as they aim to scale AI solutions across Europe.


The pair share insights on why successful AI transformations allocate two-thirds of resources to building people-related capabilities, with only a third going to technology. This people-first approach has proven to be a game-changer, fostering not only digital transformation but also true operational change that drives growth.


Curious to see how leading organizations are rethinking AI to generate real results?

Watch the video to discover why a balanced investment in people and tech is the key to unlocking AI’s full potential across Europe.

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