Stepping into a million shoes
Leveraging Customer Data in Energy Retail
DATA IS GROWING IN IMPORTANCE UNLIKE EVER BEFORE, EMPOWERING BOTH UTILITIES AND THEIRCUSTOMERS ALIKE.
Customers expect their utility toprovide them with tailored solutions to meet their demand,adding new requirements for utilities. Utilities, on the otherhand, have tools at their disposal that allow them to anticipate and respond to opportunities that loom beneath thesurface. This enables them to for example more accuratelymodel customer life-time value, better predict churn, andto interpret new types of signals from their customers.So how do utilities ride the wave of data-enablement? In this article, we share our experience on the technological requirements for a data-driven retail business, how theIT and data architecture facilitate these requirements, andwhat kind of a mindset is required to successfully transforminto a data-driven business.
Read more here.