Driving Digital Transformation: A BCG Platinion Case Study
At BCG Platinion, we are proud to highlight the transformative work our teams deliver across industries and regions. Today, we’re excited to share a case study featuring Céline Tarabay, a Principal at BCG Platinion, and her role in helping a global sports retailer bring its digital strategy to life.
Many companies invest in digital transformation, but executing a successful strategy requires alignment between business priorities, technology capabilities, and financial impact. In this case, the retailer had launched a digital strategy but struggled to implement it effectively. The challenge was ensuring that every decision was driven by value and that the right capabilities were in place to support their goals.
"Digital transformation isn’t just about technology—it’s about structuring the right capabilities to deliver value and ensuring a strategy is actionable across the organization."
Céline Tarabay, Principal
To tackle this, the project was structured into three key focus areas: the operating model, technology & data, and financial value. Each of these streams played a crucial role in turning strategy into execution. Céline led the technology workstream, ensuring that product value was assessed consistently across the company and aligned with business priorities.
By adopting a structured and value-driven approach, the team successfully prioritized digital initiatives and gained leadership buy-in, with final recommendations validated by the CEO. This case demonstrated the power of combining strategic vision with actionable execution to create tangible impact.
This project exemplifies the impactful work we do at BCG Platinion—helping organizations navigate complex challenges through innovative and strategic technology solutions.
We’re proud to have Céline as part of our team, and we look forward to seeing more of the impact she and our digital transformation experts continue to make!
Featured
