Using Digital Technology to Transform the Museum Experience and Deepen Audience Engagement
The Challenge
A national non-profit organization provided grants to eight museums with the goal of amplifying their digital strategies to create new customer experiences and connect with a wider audience. In support of this mission to invest in museum digital capabilities, BCG Platinion led a year-long initiative leveraging a human-centered design (HCD) approach to define, develop, and implement digital solutions for the participating cultural institutions.
The Approach
Digital Readiness Assessment
Baselining to understand current internal digital capabilities and form a strategic direction going forward
Discovery & Design
Customer research and co-design to test and evaluate initial ideas and hypotheses
Product Development & Implementation
Planning, development, and implementation of digital pilot programs with tech vendors using customer validated research
The Impact
The HCD process equipped museums with new digital strategies and tools to implement organizational change across customer experience, product development and internal operations channels resulting in both ongoing enhancement and expansion of the pilots as well as scaled and commercialized results.
Looking into the Future
Participating institutions, with otherwise limited staff and budget, were able to engage in digital experience work otherwise inaccessible to them. The project equipped these museums to more intentionally utilize technology to expand reach and audience engagement, and to become more agile in curating experiences leveraging rich customer data. This generated a deeper familiarity with museum audiences and the capacity to more readily produce exhibits with the goals and needs of their visitors in mind.
More to Explore
Teaming Up For Disaster Mitigation
Everybody is feeling the impact of climate change on the environment – for instance, in the form of dramatic natural disasters in areas that were previously rarely affected. As such, a catastrophic natural disaster in the heart of a Europe has severe consequences, including loss of lives and livelihood. BCG and BCG Platinion were immediately on hand to enhance resilience in a European region hit by the worst catastrophe in its recent history. The team worked with passion and deliberation to develop a sustainable and resilient concept to better deal with similar situations in the future.
The Core & Beyond - A Tailor-Made Transformation
Replacing or keeping the legacy Core Banking System (CBS) is one of the most fundamental decisions for a financial institution to make. This strategic bet should be carefully evaluated, with three key aspects in mind: a clear view on the entire IT platform (wider than legacy CBS and its constraints), a strategic vision set within a specific time horizon, and the return on investment. For organizations with a burning platform, CBS replacement may be a necessity, but in many cases the real investment potential is located elsewhere – in areas such as data platforms, integration layers, portals, or process engines. This alternative approach leads to numerous non-trivial questions: Where does the value come from? Is legacy the real issue? Which areas to reinforce and in which order?
Setting up a Secure and Resilient IT Infrastructure in the Cloud
Everybody who considered Europe’s energy infrastructure as safe against attacks got an eye-opener when the Nord Stream 2 natural gas pipeline erupted on the Baltic seabed: It clearly is not as safe as previously thought. With the winter looming ahead, energy service providers have to assure the security and resilience of critical infrastructure. This is not only limited to physical buildings, but must also focus on IT, especially in the light of a rising number of cyberattacks. Especially for older IT infrastructure that is difficult to modernize, migration to the cloud has proven to be a solution, severely improving security and resilience, not only in the long-term, but also in the short-term.
